By: Hörður On: December 02, 2012 In: Branding, Skemmtilegt Comments: 0

“Advertising doesn’t create a product advantage. It can only convey it.” Bill Bernbach, Advertising Legend

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By: Hörður On: November 10, 2012 In: Branding, Skemmtilegt Comments: 0

“What’s your brand? If you can’t answer that question about your own brand in two or three words, your brand’s in trouble.” Al Ries

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By: Hörður On: October 04, 2012 In: Branding, Skemmtilegt Comments: 0

“Products are made in the factory, but brands are created in the mind.” Walter Landor

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By: Hörður On: September 10, 2012 In: Branding, Skemmtilegt Comments: 0

“Within every brand is a product, but not every product is a brand.” David Ogilvy

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